Who Are These Wizards?

Founded by Roy and Pennie Williams in 1987, Wizard Partners (aka Wizard of Ads) is a marketing research, teaching, and consulting organization. Our purpose is to help small business owners achieve business growth not just by percentages, but by multiples!

Wizard of Ads? Funny Name!

Roy was nicknamed the “Wizard of Ads” by an early client. This was due to the amazing growth generated by the business communication strategy he designed and helped implement. That business owner is still a client today.

Roy’s first book, The Wizard of Ads, “turning words into magic and dreamers into millionaires,” was voted Business Book of the Year in 1998. His second book, Secret Formulas of the Wizard of Ads, was named the Wall Street Journal’s #1 Business Book in America in 1999 and became a New York Times bestseller. The third book in the trilogy, Magical Worlds of the Wizard of Ads, reached bestseller status in late 2001.

Craig & Angela Arthur opened the first Wizard Partner office in Townsville, Queensland, Australia on August 1st, 2001. Since then, 48 more offices have opened in Canada, the United States, Central America, the United Kingdom, and Australia.

Put a wizard to work on your business

As an official Wizard of Ads partner, Wizard of Ads Gulf Coast creates advertising focused on growing your business. Learn more about the process, or see examples of my work, or just go ahead and contact me. No cost. No obligation. No pressure.