What is your why? Creating ads, or planning campaigns without knowing why wastes your money and my time. So, we start by finding your why.
Why leads to what
Strategy starts with understanding. Walking in with preconceived ideas based on a superficial understanding of your business is malpractice. Your business, and its challenges, are unique and demand greater understanding.
I gain an understanding of your business through a method of discovery used by Wizard of Ads Partners around the world. It fosters a shared understanding between us about why you want to advertise and what you want to accomplish.
What leads to how
How your message is delivered is a calculation of many factors. Your present brand power, complexity of your message, competitive landscape, seasonality, etc. Because we begin by gaining a clean understanding of your organization.