Television and web video.
Looks the same. Not the same.
The similarity of television and web video stops at 30 frames per second. Television viewers are passive. Web video viewers are involved. One reclines, the second leans in and takes control.
Web video isn’t just TV on the web
Because online consumption is different, creation of it demands an approach that engages on a different level than broadcast television.
Television is linear. Web video is not.
- You watch a program on television.
- You click through video on the web.
Web video is shot differently, edited differently, consumed differently. Wizard of Ads Gulf Coast creates online video that connects with webcentric viewers.
Integrated impact
Creation and integration are a one-two punch. Slapping a video on your existing site misses opportunities to leverage deeper engagement.
Wizard of Ads Gulf Coast provides integrated video tools for tracking frame-by-frame engagement. You’ll know what’s holding eyeballs, and what’s glazing them over. Plus, we can create short ads to play before and after your video for added calls to action.