You advertise to produce results. Run ads here and there and the only result you’ll produce is noise. An ad performs best when it’s part of a coordinated campaign; messages building upon messages drives results.
Over thirty years experience in advertising has taught me many lessons. This is the big one: run an ad, spend your money; run a campaign, invest your money. Please tell me the choice is obvious.
I founded Wizard of Ads Gulf Coast, and MogerMedia, to help owner-operated businesses attract and connect with customers using uniquely authentic advertising techniques.
Experience taught me what hits and what misses in sales and advertising over the years during my time working in and with broadcast and online media in positions ranging from sales and promotion, to production and operations. I enjoy what I do. Clients say it shows in what I create for them.
I also publish two weekly blogs. adMISSIONs, covering advertising and marketing with owner/operator companies in mind. The second, 4-Speed Selling, focuses on an alignment-based sales method I developed and used to set records that stand unbroken over a decade later and I continue outperforming my market in spite of the economy.
My team and I have created successful campaigns in home after-market, lawn & garden, automotive retail, business-to-business, and cause marketing with clients ranging in size from Anheuser-Busch, Seagram’s, and James Hardie Building Products, to owner-operated companies such as Nelson Water Gardens, Generator Power Systems, Overhead Door Company of Houston, and Tejas Toyota.
My mother insists I mention my Bachelor of Science degree in Business and Organizational Communications from Emerson College. (I’ll probably insist my kids mention the education I help pay for too.) In my spare time, I serve on the Houston Livestock Show and Rodeo Swine Auction Committee, am founder of DaddyMoms–an organization helping suddenly singled fathers find their way after losing a spouse. For fun, I enjoy in capturing the world through my camera’s viewfinder. But, what matters most to this solo parent is being there for my four babies.
Enough about me. How about you?
Contact me now and I’ll get back to you within 24-hours.
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